Riding the Red Bull Wave: Breaking Down How Bora-Hansgrohe's New Owners Will, and Won't, Alter the Team's Trajectory

Taking careful stock of Red Bull's blockbuster acquisition of the Bora-Hansgrohe team and what it does, and doesn't, mean for the team and sport of cycling in the near future

While the Spring road season is ramping up in earnest this weekend, and preparing to take up all of the cycling bandwidth here at BTP (Key Takeaways breaking down this weekend’s action coming early next week), I wanted to take one final breath to circle back to briefly break down a major piece of off-season news and lay out what it means for the team/ri…